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Business

We help organisations across the world navigate an increasingly complex future in an era of digital disruption and uncertainty. You need insights that are based on global trends, market research and demographic analysis. We help you plan for the future and stay on top of the latest trends.

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Global trends

Close the gap in your understanding of the world around you and get insights into global trends that help you grow into different markets, understand consumer attitudes, and anticipate trends. Build your team's knowledge and equip them to lead and respond to the trends impacting today's consumers.

Consumer research

Think you know the market? In this era of rapid societal and demographic change, think again! Connect with your target audience through surveys, focus groups and in-depth interviews that access global audiences. Whether it's testing a new product with a market segment or focus groups to unlock consumer insights, we can help.

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Strategic planning

Avoid the costly decision of strategic planning without research and engage the McCrindle team of experts to ask questions to test and challenge your ideas. Our advisory team has a wealth of knowledge across social trends, demographic changes and understanding the generations. We tailor our strategic planning services to fit your businesses pain points, needs and goals.

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Stakeholder studies

Stakeholder studies are essential for understanding the opinions of your customers, employees and wider community. We offer insights into how you can improve your brand's perceptions, awareness, products and services. Collect feedback on stakeholder sentiment and views, and confirm or adjust your strategy accordingly.

Australia towards 2031

Download the latest report exploring the demographic, consumer and behavioural trends shaping the nation.

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